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An important factor in Lennox' growth was its first national cooperative advertising campaign, launched in major city newspapers in 1949. The first co-op campaign was a huge success, and the second campaign in 1950 was the first to feature a popular new character: "Lennie Lennox."
Lennie was the brainchild of Lennox artist Ernie Helland, who first drew the character in 1946 to illustrate furnace instructions and later adapted Lennie for use in advertisements, sales brochures, cut-out display sets, and even salt and pepper shakers.
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Dean Akin, owner of Sunbelt Heating
and Air Conditioning collects Lennie Lennox advertising memorabilia. |
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Dean
Akin, owner of Sunbelt Heating and Air Conditioning started collecting
antique coin banks in the mid 1980's. After becoming a Lennox dealer, he
found a special interest in collecting Lennie Lennox advertising memorabilia
from the 1940's and 1950's. Also, Dean has located some
Lennox
radio jingles from the 1950's. If you can play wav files on your
computer, you can listen to these interesting jingles from days gone by.
This page was created simply for fun and
interest. Stop, take a few minutes and enjoy some of Lennox's
history. And of course, if you have some Lennie memorabilia to
trade, Dean would love to here from you. You can send him an
here.
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If you have any
information about the Lennie Lennox era at The Lennox Furnace Company
(we know there is lots of Lennox employees and dealers that can help
document Lennie's reign), we would love to add it to this page. We would
love to have a picture of Lennie's creator, Ernie Helland, on this page.
Can you help? Please write. |
